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Real to Reel International Film Festival Returns with an Eclectic Blend of Indie Cinema
8 Short Films, Documentaries, and Animations to be Screened at the Joy Performance Center in Kings Mountain, NC, July 23-26


Art of Sound Returns with Emmy-Nominated Headliners Gangstagrass and a Full Day of Free Music
Shelby, N.C. – The Cleveland County Arts Council is pleased to announce that the Art of Sound Music Festival will return this year on...


Uptown Insider: February 2025
From all of us at the Uptown Shelby Association, we hope you’ve had a wonderful start to 2025. In the USA office, we’ve spent January...


2024 Uptown Shelby Christmas Parade Lineup Information
Parade participants have received via email the line-up information for the 2024 Uptown Shelby Christmas Parade. If you are looking for...


Holiday Events Aplenty Are Happening in Uptown!
Uptown Shelby has a number of special seasonal events happening in the next few weeks. Have you visited our Holiday Events page to read...


Seeds in Season 2024
Uptown Shelby is excited to announce a refreshed Seeds in Season, made possible by our partnership with the incredible venue, Uptown...


Social District 101: Signs & Their Meaning
Looking for more information on the Social District signs and stickers you'll be seeing around Uptown? Our staff breaks it down in this...


July 1, 2024 Marks Start of Uptown Shelby Social District
We've got news you can 'cheers' to: the much-anticipated Uptown Shelby Social District is officially active! Our team has worked closely...


Uptown Block Party Returns Bigger and Better in 2024
Uptown Shelby Association is thrilled to announce the return of the Uptown Block Party and promises this year to be bigger and better than e


Share Your Love for Local Businesses
Send a love letter to your favorite businesses, no stamps required! This month, the Uptown Shelby Association is collecting Valentines,...


NOTICE: Christmas Parade Road Closures 2023
This year's Shelby Christmas Parade will occur on Sunday, December 17th at 3:00 p.m. Please be aware of necessary road closures in the...


2023 Annual Shelby Christmas Parade
Photo from the Shelby Star. The 2023 Shelby Christmas Parade will be held on Sunday, December 17th, at 3:00 p.m. The parade will travel...


Shop Small Saturday 2023 Local Promotions
Supporting local businesses is important year-round, but in the lead-up to Shop Small Saturday, with the holidays nipping at our heels,...


Celebrate Local in Uptown!
Celebrate all things Local in Uptown Shelby this Holiday Season. From the Annual Tree Lighting to Carriage Rides to the Christmas Parade,...


City of Shelby Launches Panhandling Campaign
Reposted from the City of Shelby Panhandling page: The term “panhandling” can best be defined as the practice of asking for money in a...


Shelby Annual Tree Lighting on Nov. 25, 2023 + Shop Small Saturday+ More!
The Uptown Shelby Annual Tree Lighting is happening on Saturday, November 25th at 6:00 p.m. this year. Take the Friday after Thanksgiving...


Holiday Carriage Rides sponsored by Laughlin Furniture!
The Uptown Shelby Association is so excited to offer once again Carriage Rides leading up to the Christmas Holiday this year! We are...


SEEDS IN SEASON 2023
We are so grateful to the sponsors of this year's Seeds in Season event, happening on Saturday, October 14th. Seeds in Season 2023 is...


See 80z Nation in concert at Shelby Alive On September 21, 2023!
Can't get enough of the 80s? Back by popular demand is 80z Nation, the Carolina's premiere 80's Pop tribute band! Come hear all of your...


2023 Mush, Music & Mutts: NC's Official Liver Mush festival
Mark your calendars for the 2023 Mush, Music & Mutts Festival - North Carolina’s Official Fall Liver Mush Festival on Saturday, October...
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